NFL Shoots Commercial in Accra’s Makola Market Ahead of Super Bowl LVIII
In an unexpected twist, America’s National Football League (NFL) has ventured into the vibrant heart of Ghana, filming a captivating commercial set in Accra’s bustling Makola Market as anticipation mounts for Super Bowl LVIII.
During Sunday’s AFC championship game on CBS, viewers caught a tantalizing glimpse of the forthcoming commercial, showcasing some of the NFL’s marquee names against the backdrop of Makola Market. The 15-second teaser featured star players including Saquon Barkley of the New York Giants, Justin Jefferson from the Minnesota Vikings, and Cameron Jordan representing the New Orleans Saints.
In a fusion of athleticism and culture, the commercial captures the players flipping and leaping amidst the bustling marketplace before breaking into the spirited rhythms of the Azonto dance. Titled “Born to Play,” the campaign not only showcases the NFL’s global outreach but also underscores its commitment to nurturing local talent worldwide, forging pathways for aspiring athletes to reach the pinnacle of the sport.
As excitement builds for Super Bowl LVIII set to unfold in Las Vegas on February 11, the clash between the Kansas City Chiefs and San Francisco 49ers promises to captivate audiences worldwide. Meanwhile, the NFL’s footprint in Ghana continues to grow, with Cleveland Browns’ standout Jeremiah Owusu-Koramoah proudly representing the West African nation in the league.
Reflecting on the NFL’s expanding presence in Ghana, Sports Minister Mustapha Ussif revealed plans to introduce American football into schools, aiming to cultivate interest in the sport among Ghanaian youth. This initiative stems from a fruitful partnership with the NFL, catalyzed by a visit from league representatives who hosted an engaging event at the Kempinski Hotel to introduce American football to the Ghanaian community.
Notably, Vice President Dr. Mahamudu Bawumia has thrown his support behind this endeavor, championing the introduction of American football in Ghanaian schools. As the NFL’s influence permeates into new territories, the prospect of Ghanaian talent gracing the gridiron offers a beacon of hope and opportunity for aspiring athletes across the nation.